Reward Program Update
As part of the move to a new CMS, I’ve been looking at some of the freebies I’ve offered to webmasters to boost their ranking in our search results… specifically the rewards program, where you can get a free “Featured Listing” for simply linking back to the Come On Aussie web site.
Normally, listings are shown at Come On Aussie in the order of most recent ones first. So as a listing ages, it gets pushed further down the results.
But a featured listing is pretty cool… it means that whenever anyone searches for a keyword that is in your listing, or when they browse the category you are in… then your listing is one of the first ones to be shown under the “Come On Aussie Supporters” section right up the top of the page!
As part of my ongoing link-building campaign since 2002, I have offered “free” featured listings to sites who link back to me… It’s a very fair exchange I feel, and a great way to generate some extra “linkeage” for your site… i.e. your listing is permanently shown on a category page which probably has a fairly high Google page rank, so it’s going to attract some good interest from the Big G!
But there’s a problem….
In checking these sites for their reciprocal link… I found a lot of them had removed the link back to Come On Aussie!
The buggers
I’m only half way through all the checking, but I reckon almost half of the people who agreed to link back to me, have pulled the link from their site… So I’ve downgraded their listings back to normal, and even removed a couple who should have known better!
While it’s probably to be expected with any reciprocal linking strategy, it is worrying that so many would take advantage of the opportunity and not keep their side of the bargain.
Others have done the right thing and have maintained their link for several years! Some even going all the way back to 2003.
So good on you!
I thank you for your honesty, and hope Come On Aussie can continue to create extra interest in your web site!
Remember… the web is all about building links, and both inbound and outbound links to and from your site are useful for you and your visitors!
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